傳統行銷

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傳統行銷的逆襲：如何在搜索引擎時代重塑品牌價值

形成閉環。香港老字號藥妝品牌「XX堂」的轉型就是經典案例。他們一方面在銅鑼灣舉辦「中藥養生講座」，另一方面優化「中藥護膚」等長尾關鍵字，並將活動影片上傳至YouTube。結果顯示，該品牌在半年內自然搜...

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